Onsen Towel

Better basics for your daily routines.

Isn’t it worth it to pay attention to the things we rely on for our daily routines? Humans are, after all, creatures of habit. Our days are defined by the unique experiences every day brings, but our daily routines are the glue that holds it all together. For the ones that depend on a product—a towel for the shower, a journal for morning pages—you need something that feels good to use, does its job without any fuss, and keeps on doing its job for the life of the product.

At Onsen, before they even get to the drawing board on a new product, they ask theirselves what it gets right, what it gets wrong, and how they can craft a solution with purpose. They make basics that are exceptionally useful so you don’t even have to think about them, and can focus on the experiences that make life worth living.